The internet is a powerful tool that is transforming healthcare management and delivery. We are already experiencing a more empowered patient doing online research, allowing them to be active participants in their care. Although providers of healthcare are often more time-pressured, with less leeway to spend online, the internet will no doubt gain more utility as we enter an enhanced model for the internet - one that is richer and offers more multimedia with real-time mobility. Medical professionals may not have had the time to ‘just browse’ the internet, however the value of information online – whether a clinical trial or a second hand car in your neighbourhood – has reached a point where the value (of time spent) most definitely exceeds the cost.
At Swítch, our overall purpose is to drive efficiencies in practice management through the switching of electronic claims. As such, our virtual presence needs to support the modern practitioner in the ancillary processes that they depend on for profitability. To that end, we have redesigned our website so that it provides a streamlined presence – one that definitely adds value to everyone who uses it. Site navigation is more intuitive, and the ‘look and feel’, while being fresh and distinctive, supports our overall brand positioning: one of leadership in electronic healthcare transactions and the supply of crucial information to the practice.
Some of the new features in the site include two brief slideshows: one that tells you all about Swítch; and another that explains WEBDesk. The WEBDesk has an even easier interface, allowing access to vital practice information. Some of the unique features available on the WEBDesk include:
- An online facility to manage and track claims
- Management reports
- MSV (Member Status Validation)
- eCP (electronic Claims Profile)
- POD (Proof of Delivery) notifications
- Quarterly newsletters
- Updated medical scheme and administrators activation codes
- Training schedule
Our new website also allows you to book training online and we have introduced ‘user tips’ to enhance your experience with our products. An important part of our business is relationships – the site has details on the Swítch management team, giving you easy access to us. Also, the individual details of our Client Liaison Officers and the areas they service are readily available on the site.
When you reach a milestone you tend to reflect. If I do that with our new website then it serves as tangible evidence of what we’re all about - our values: professionalism, doing it right every time, a will-do attitude, integrity and the ability to attract top people.
